How many test participants are needed?

Five to eight people per audience reveal the majority of usability problems.

Do you test existing pages too?

Yes, and prototypes before implementation as well.

A prioritised findings list with concrete actions and video evidence.

Research & testing

UX research: decisions based on real usage

We observe how people actually use your website and turn that into concrete improvements.

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Instead of opinions in meetings we collect evidence: moderated usability tests, interviews, analysis of usage data, heatmaps and recordings. Every finding is rated by severity and effort and paired with a concrete action. You know which five changes will have the biggest effect before you invest in implementation.

Scope of services

What this service includes

Research plan and participant recruitment
Moderated usability tests with recordings
Interviews and surveys
Analysis of analytics, heatmaps and site search
Findings list with priority and recommended action
Presentation of results to your team

Expertise & perspective

What matters for your project.

UX research investigates needs and actual use of digital products. Zensations in Vienna connects research and usability testing with actionable recommendations. Methods follow the question being answered rather than a fixed toolset.

Formulate the right research question

Why do people abandon a task, which information is missing or how is a term understood? These questions guide the method. Interviews explore experiences and expectations; usability tests reveal how people complete tasks. Existing analytics provide additional clues but generally cannot explain the reasons for behaviour on their own.

Select relevant people and tasks

Participants should meaningfully represent the intended user groups. Test tasks need to be realistic without revealing the solution. Researchers observe actions, hesitation and errors. Small qualitative studies provide valuable insights but do not automatically establish statistical evidence for an entire audience.

Translate findings into action

A research report should distinguish observations, interpretation and recommendations. Findings are prioritised by impact and need for action. Changes can then be tested again. Heatmaps or individual quotes are not sufficient decision-making evidence alone; their relationship to tasks and other observations indicates which improvement is plausible.

Useful for the initial conversation

Specific research questions
Audiences and access to suitable participants
Website or prototypes to assess

Who it is for

A good fit if

Websites with high bounce rates
Shops with drop-offs during checkout
Teams that need certainty before a relaunch

Frequently asked questions

Clarity before you start

How many test participants are needed?: Five to eight people per audience reveal the majority of usability problems.
Do you test existing pages too?: Yes, and prototypes before implementation as well.
What do we receive?: A prioritised findings list with concrete actions and video evidence.

Part of UI/UX Design

Let’s make it happen

Let's talk about your project.

Whether it's a new website, AI in marketing, or a full relaunch, we listen and deliver a clear path forward.

Reply within 24 hours
Free and non-binding
A concrete proposal instead of a sales pitch

office@zensations.at