Editorial & community

Social media with a plan instead of posting pressure

We develop topics, produce content and manage your channels with an editorial plan you can sustain.

Free initial call

Reply within 24 hours · no obligation

We first clarify which channels actually matter for your audience, then build a topic plan with recurring formats. Production, approval and publishing follow a fixed process so content appears reliably. We evaluate reactions, reach and enquiries monthly and adjust the topics.

Scope of services

What this service includes

  • Channel and audience analysis
  • Topic and format concept
  • Editorial plan and approval process
  • Production of copy, graphics and short video
  • Community management and response times
  • Monthly evaluation and adjustment

Expertise & perspective

What matters for your project.

Social media and content connect editorial planning with ongoing brand communication. Zensations in Vienna develops topics and formats for suitable platforms. An editorial plan organises production and publishing but does not replace a clear goal.

Develop topics from the actual offering

Services, customer questions and credible behind-the-scenes perspectives provide foundations for useful content. Topics need a recognisable connection to the brand. Trend-led posts can complement that direction but cannot replace it. A topic structure addresses different decision stages without publishing the same unchanged post on every platform.

Organise production and approval

The editorial plan connects topic, format, date and ownership. Images, text and video are planned ahead of publishing. Approvals should be clear, particularly for specialist claims and personal content. Platform adaptation means adjusting presentation and length, not changing verified facts or brand tone from channel to channel.

Interpret responses meaningfully

Reach and engagement indicate response but are not automatically business outcomes. Questions and feedback can reveal new content topics. Evaluation should account for the post's purpose: informing, building trust or leading to an action. Consistent progress is more meaningful than one unusually successful post.

Useful for the initial conversation

  • Existing profiles and topics
  • Available images, video and expert information
  • Goals and approval responsibilities

Who it is for

A good fit if

  • Companies with irregular channel activity
  • Brands whose offering needs explaining
  • Teams that cannot produce content internally

Frequently asked questions

Clarity before you start

Which channels do you recommend?
Only the ones your audience actually uses. Usually LinkedIn for B2B, Instagram for consumer brands.
Do you produce video?
Yes, from short reels to interview formats.
Can we approve content?
Yes, through a defined approval step before every publication.

Part of Marketing

Let’s make it happen

Let's talk about your project.

Whether it's a new website, AI in marketing, or a full relaunch, we listen and deliver a clear path forward.

  • Reply within 24 hours
  • Free and non-binding
  • A concrete proposal instead of a sales pitch