Ideally four to eight people from management, marketing and sales.

On request brand strategy, corporate design or a website relaunch, building on the workshop results.

Can the workshop be remote?

Yes, as a video workshop with a digital whiteboard. On site in Vienna it is most effective, though.

Positioning together

Branding workshops: clarity about your brand in one day

In moderated workshops we align your team on positioning, values, tone of voice and next steps.

Reply within 24 hours · no obligation

Brands are not built in isolation but in dialogue with the people who carry them. In our branding workshops we work with your team on the core questions: who are we, who do we serve, what do we stand for and how do we sound? We moderate with proven methods, document every result and turn it into a solid foundation for design, website and communication.

Scope of services

What this service includes

Preparation: brief analysis of brand and competitors
Half-day or full-day moderated workshop
Positioning: values, audiences, brand promise
Tone of voice and message framework
Documentation of all results
Prioritised next steps for implementation

Expertise & perspective

What matters for your project.

A branding workshop brings together perspectives on positioning and brand communication. Zensations in Vienna facilitates work on audiences, values and messages. The result should support subsequent decisions, not merely collect ideas.

Start with a specific question

A workshop can prepare new positioning, sharpen existing messages or clarify differing team perspectives. The goal and decision boundaries should be identified beforehand. Existing materials and actual customer questions provide context. Without a clear question, a group can collect many terms without arriving at a shared direction.

Connect perspectives and label assumptions

Participants contribute knowledge about the offering, audiences and communication. Facilitation makes differences visible and discussable. Market claims should be distinguished from evidenced findings. Not every question can be resolved in the workshop; open assumptions may need focused research or later validation.

Documentation with next steps

Results are documented for use in brand strategy, corporate design or content. Decisions, open questions and responsibilities should be recorded separately. A workshop alone is not a finished identity. It establishes shared foundations and identifies which further development or validation would be useful.

Useful for the initial conversation

Workshop goal and central brand questions
Relevant participants and decision-makers
Existing brand materials and customer feedback

Who it is for

A good fit if

Teams before a relaunch or rebrand
Founders building a new brand
Companies with differing views across the team

Frequently asked questions

Clarity before you start

Who should attend?: Ideally four to eight people from management, marketing and sales.
What comes after?: On request brand strategy, corporate design or a website relaunch, building on the workshop results.
Can the workshop be remote?: Yes, as a video workshop with a digital whiteboard. On site in Vienna it is most effective, though.

Part of Consulting

Let’s make it happen

Let's talk about your project.

Whether it's a new website, AI in marketing, or a full relaunch, we listen and deliver a clear path forward.

Reply within 24 hours
Free and non-binding
A concrete proposal instead of a sales pitch

office@zensations.at