Print design translates a brand into physical materials. Zensations in Vienna designs stationery, brochures and other printed products. Design and print preparation follow the format, content and requirements of the chosen production process.
A brochure organises information differently from a poster or business card. Length, distribution and use determine format and hierarchy. Text and images need appropriate quality for the intended size. A clear reading order helps communicate important messages without filling every surface with as much content as possible.
Type, colour and imagery should fit the brand and work in print. Translating digital templates requires attention to colour reproduction and legibility. Recurring rules connect different materials. Production specifications such as bleed and file format are checked against actual requirements rather than assumed identical for every product.
Text, contact details and image rights need confirmation before final output. Corrections after production are harder than website changes. Structured approval therefore checks content and design separately. Print and digital communication should fit together; a printed item can refer to a specific online resource when the destination and address remain appropriate.