Layout & visual design

Web design from Vienna: websites that guide instead of decorate

We design websites that organise your content, carry your brand and guide visitors towards action.

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At Zensations, web design starts with structure: we clarify goals, audiences and content before the first surface is drawn. We then develop layout grids, typography, colour and imagery into a design that works on every screen, from phone to large desktop. Every element is checked for legibility, contrast and usability, so the design not only looks good but measurably increases enquiries.

Scope of services

What this service includes

  • Goal definition, competitor and content analysis
  • Site structure, navigation and wireframes
  • Screen design for desktop, tablet and mobile
  • Typography, colour and imagery concept
  • Interactive click prototypes for sign-off
  • Design handover including component library

Expertise & perspective

What matters for your project.

Web design defines how a website presents information and guides people through an offering. As a web design agency in Vienna, Zensations connects structure, visual design and user journeys. Programming and system integration belong to web development and are planned as a separate scope.

Structure before screen design

A corporate website needs to answer different questions: what does the business offer, who is it for and how can someone get in touch? Web design therefore starts with a content inventory and coherent information architecture. Navigation and page types follow visitors' tasks rather than internal departments alone. Wireframes show which information should take priority on the homepage, service pages and contact page.

Responsive web design with a clear brand identity

A desktop layout cannot simply be shrunk to fit a phone. Text, images, menus and forms need a sensible order and enough space. Typography, contrast and imagery translate corporate identity into a digital interface. Interactive prototypes help discuss essential journeys before programming starts, from the first visit through a service description to an enquiry. Long text, error messages and varying amounts of content also need consideration.

How web design supports SEO, GEO and AEO

Clear design makes relevant information easier to find and read. Descriptive headings, logically grouped content and recognisable links support people and provide a useful foundation for implementation. Google and AI search also need accessible, indexable content. An attractive layout alone does not guarantee visibility. Design, editorial planning and technical requirements should therefore be considered together, without forcing keywords into every heading.

Useful for the initial conversation

  • Existing brand guidelines and available imagery
  • Priority audiences and intended actions
  • Current site structure and content that must be retained

Reference: Google Search Central: AI features and your website

Who it is for

A good fit if

  • Companies with a visually and technically outdated website
  • Brands that want their corporate design translated digitally
  • Organisations that need to reorganise their content

Frequently asked questions

Clarity before you start

How long does a web design project take?
From analysis to final screen design we plan four to ten weeks, depending on scope.
Do you work with our existing corporate design?
Yes. We take your guidelines and turn them into a digital design system that also carries future pages.
Do we get the design files?
Yes. You receive all source files and a documented component library.

Part of UI/UX Design

Let’s make it happen

Let's talk about your project.

Whether it's a new website, AI in marketing, or a full relaunch, we listen and deliver a clear path forward.

  • Reply within 24 hours
  • Free and non-binding
  • A concrete proposal instead of a sales pitch