Brand identity

Corporate design that works digitally as well as in print

We develop or modernise your visual identity and make it usable for website, social media and print.

Free initial call

Reply within 24 hours · no obligation

A corporate design is only finished when it holds up in daily use: on small screens, in presentations, in ads and on the website. We define logo usage, colours including contrast values, typography, imagery and layout grids, and document everything in a manual people actually understand. External partners can then design on-brand without asking about every detail.

Scope of services

What this service includes

  • Analysis of the existing identity
  • Logo development or refinement
  • Colour and typography system with contrast checks
  • Imagery and layout grid
  • Templates for stationery and social media
  • Brand manual as PDF and digital library

Expertise & perspective

What matters for your project.

Corporate design is a brand's visual system, not just its logo. Zensations in Vienna develops design rules for digital and printed applications. Colours, typography, imagery and templates work together to create a recognisable identity.

From positioning to visual language

Before design begins, the team needs to understand the qualities the brand should communicate and the people it addresses. Corporate design translates that foundation into visual decisions. A logo may be developed anew or retained as an existing element. The relationship matters: type, colour and imagery should support the same direction rather than being selected independently.

A system for real applications

An identity needs to work on websites, presentations and print materials. This requires rules for size, spacing, contrast and imagery. Small displays and long headings create different demands from a large-format visual. Templates demonstrate everyday application and clarify the differences between digital and printed formats.

Brand guidelines and consistent evolution

A brand manual documents design foundations so internal teams and external partners can use them. It explains not only permitted variations but their application in typical situations. When introducing an identity, existing materials should be inventoried and changes prioritised. Corporate design does not replace content strategy but provides a consistent framework for communication and web design.

Useful for the initial conversation

  • Brand positioning and existing guidelines
  • Priority digital and print applications
  • Existing logos, typefaces and imagery

Who it is for

A good fit if

  • Companies with an inconsistent appearance
  • Brands facing growth, merger or repositioning
  • Organisations with many people creating material

Frequently asked questions

Clarity before you start

Do we have to change our logo?
Only if there is a real reason. Often a careful modernisation plus clear usage rules is enough.
Do we get templates for our team?
Yes, for office documents, presentations, social media and print.
Do you consider accessibility?
Yes. Colour combinations are checked for sufficient contrast.

Part of UI/UX Design

Let’s make it happen

Let's talk about your project.

Whether it's a new website, AI in marketing, or a full relaunch, we listen and deliver a clear path forward.

  • Reply within 24 hours
  • Free and non-binding
  • A concrete proposal instead of a sales pitch