Touchpoint strategy
Customer journeys: every touchpoint in place
We map your customers' paths and shape every touchpoint, from the first click to the recommendation.
Free initial callReply within 24 hours · no obligation
Customers meet your brand in many places: search, ads, website, newsletter, consultation, invoice. We analyse these touchpoints with real data and conversations, find the breaking points where prospects drop off, and redesign the journey: clear messages at the right time in the right place. The result is a map with prioritised measures instead of a collection of disconnected actions.
Scope of services
What this service includes
- Analysis of existing touchpoints and data
- Interviews and user research
- Customer journey map with phases and touchpoints
- Identification of breaking points and opportunities
- Action plan with priorities and responsibilities
- Measurement concept for ongoing optimisation
Who it is for
A good fit if
- Companies with many enquiries but few conversions
- Marketing teams running disconnected activities
- Providers with long decision cycles
Frequently asked questions
Clarity before you start
- How long does a journey analysis take?
- Usually four to six weeks, depending on data availability and the number of interviews.
- Do we need analytics data?
- It helps but is not required. We work with what exists and close gaps with interviews.
- Do you also implement the measures?
- Yes, on request: from campaigns and website adjustments to email sequences.
Let’s make it happen
Let's talk about your project.
Whether it's a new website, AI in marketing, or a full relaunch, we listen and deliver a clear path forward.
- Reply within 24 hours
- Free and non-binding
- A concrete proposal instead of a sales pitch