How long does a journey analysis take?

Usually four to six weeks, depending on data availability and the number of interviews.

Do we need analytics data?

It helps but is not required. We work with what exists and close gaps with interviews.

Do you also implement the measures?

Yes, on request: from campaigns and website adjustments to email sequences.

Touchpoint strategy

Customer journeys: every touchpoint in place

We map your customers' paths and shape every touchpoint, from the first click to the recommendation.

Free initial call

Reply within 24 hours · no obligation

Customers meet your brand in many places: search, ads, website, newsletter, consultation, invoice. We analyse these touchpoints with real data and conversations, find the breaking points where prospects drop off, and redesign the journey: clear messages at the right time in the right place. The result is a map with prioritised measures instead of a collection of disconnected actions.

Scope of services

What this service includes

Analysis of existing touchpoints and data
Interviews and user research
Customer journey map with phases and touchpoints
Identification of breaking points and opportunities
Action plan with priorities and responsibilities
Measurement concept for ongoing optimisation

Expertise & perspective

What matters for your project.

A customer journey describes the path from first contact to a decision and ongoing use. Zensations in Vienna analyses touchpoints, needs and barriers. A journey map reveals relationships without forcing every person into the same sequence.

Touchpoints from the audience's perspective

People may encounter a business through search, social media, recommendations or personal contact. Their questions change during the decision process. Interviews and available data help understand this perspective. A journey should show what information and support people need, not simply list the channels the company operates.

Identify barriers and transitions

Breaks occur when an ad promises something different from the landing page or an enquiry receives no clear acknowledgement. A journey map assigns these observations to the relevant stages. Assumptions and evidenced findings should remain distinguishable. Different audiences may follow their own paths rather than the same sequence of contacts.

Derive content and process improvements

Analysis can reveal missing information, unclear contact paths or organisational handover issues. Improvements are prioritised by relevance and effort. Not every barrier can be solved with a new post; some require an offering or process change. Impact is assessed against appropriate tasks and outcomes rather than the size of the diagram.

Useful for the initial conversation

Priority audiences and decisions
Existing feedback and usage data
Touchpoints and current handover processes

Who it is for

A good fit if

Companies with many enquiries but few conversions
Marketing teams running disconnected activities
Providers with long decision cycles

Frequently asked questions

Clarity before you start

How long does a journey analysis take?: Usually four to six weeks, depending on data availability and the number of interviews.
Do we need analytics data?: It helps but is not required. We work with what exists and close gaps with interviews.
Do you also implement the measures?: Yes, on request: from campaigns and website adjustments to email sequences.

Part of Marketing

Let’s make it happen

Let's talk about your project.

Whether it's a new website, AI in marketing, or a full relaunch, we listen and deliver a clear path forward.

Reply within 24 hours
Free and non-binding
A concrete proposal instead of a sales pitch

office@zensations.at