Will we lose our Google rankings?

Not if redirects, content and structure are planned. That is exactly what our relaunch process covers.

Can content be migrated?

Yes. We migrate what works and rewrite what is outdated.

How long does a relaunch take?

Usually three to six months, depending on scope and decision paths.

A fresh start with a plan

Website relaunch without losing rankings

We guide the entire relaunch: analysis, structure, design, build, migration and protection of your visibility.

Free initial call

Reply within 24 hours · no obligation

The most common relaunch mistake is losing hard-won visibility. We therefore secure content, rankings and link structure first, plan redirects for every old address and verify every page after the move. In parallel the new website is built with a clear structure, current technology and accessible design. After go-live we monitor rankings, error pages and usage data.

Scope of services

What this service includes

Content, technical and visibility audit of the old site
New site structure and content plan
Redirect concept for every existing address
Design and build of the new website
Testing, sign-off and go-live
Monitoring of rankings and error pages after launch

Expertise & perspective

What matters for your project.

A website relaunch changes an existing site's structure, design or technology. Zensations in Vienna considers content, user journeys and existing URLs. The aim is organised improvement rather than a restart that ignores what already works.

Inventory the website and justify changes

Before a relaunch, pages, content and important entry points are inventoried. Usage and search data can identify information that should be preserved. Outdated content requires an editorial decision rather than automatic deletion. A new structure should explain where existing topics will live and which additional information is genuinely needed.

Prepare URLs and redirects

When addresses change, old and new URLs are mapped. Relevant pages should lead to appropriate replacements rather than all redirecting to the homepage. Internal links, canonicals and the sitemap need to match the new structure. Even a carefully prepared relaunch can cause search fluctuations; stable rankings cannot simply be promised.

Check launch and monitor changes

Content, navigation, forms and central workflows are tested before publishing. Afterwards, error pages, redirects and access to key pages need review. Comparisons with the previous site require an appropriate timeframe and context. A new design does not prove improved results without checking relevant user tasks and measurement data.

Useful for the initial conversation

Current URLs and content inventory
Important search traffic and user tasks
Functions, text and media that must remain

Who it is for

A good fit if

Companies with a sprawling, confusing website
Sites with good visibility that must not lose it
Organisations facing a brand or platform change

Frequently asked questions

Clarity before you start

Will we lose our Google rankings?: Not if redirects, content and structure are planned. That is exactly what our relaunch process covers.
Can content be migrated?: Yes. We migrate what works and rewrite what is outdated.
How long does a relaunch take?: Usually three to six months, depending on scope and decision paths.

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Let’s make it happen

Let's talk about your project.

Whether it's a new website, AI in marketing, or a full relaunch, we listen and deliver a clear path forward.

Reply within 24 hours
Free and non-binding
A concrete proposal instead of a sales pitch

office@zensations.at