Digital Marketing
Landing-page forms: Why enquiries stall and what to check
From unnecessary required fields to missing confirmation: a practical audit for landing-page forms that make enquiries easier, not harder.
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Strategy, design and technology without the buzzword fog. Perspectives for digital work that moves organisations forward.
236 articles
Artificial Intelligence
AI consulting: How to choose your first pilot project
A useful AI pilot starts with a specific process, testable outcomes and clear ownership – not with choosing the latest tool.
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Development
WordPress relaunch: Plan SEO, content and integrations from the start
A corporate website needs more than a new layout: plan a WordPress relaunch around clear content, stable URLs and integrations that serve real business needs.
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Projects
Digital Annual Planning for 2027: Setting Priorities Instead of Writing a Wish List
Good annual planning outlines three initiatives, not thirty. It specifies the goal, effort, and responsible person, and leaves room for the unforeseen.
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Projects
Grants for Digitalisation in Austria: Overview and Process
Several grant programmes are available for digitalisation projects. Following the correct sequence significantly increases your chances.
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Projects
Realistic Digital Budget Planning: Investment, Operation, and Reserve
Many budgets only cover implementation. Operations, further development, and content are missing and become a problem later.
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Projects
The Discovery Workshop: A two-day path to a viable plan
A well-run workshop replaces weeks of coordination. The prerequisites are the right people in the room and a clear agenda.
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Projects
Fixed Price or Agile: Choosing the Right Project Model
Both models work, but not for every endeavour. The choice depends on how clearly the scope can be defined at the start.
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Communication
Internal Communication That Delivers: Fewer Channels, Clear Accountability
If important information gets lost, it's rarely the team's fault. It's due to too many channels without rules.
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Communication
Digital Crisis Communication: Be Prepared Before It's Needed
In a crisis, the first hour determines the subsequent course of events. Those who are prepared gain time and credibility.
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Communication
Brand Voice in the Age of AI: Staying Recognisable When Everyone Writes Faster
When texts are produced faster everywhere, distinctiveness becomes a competitive advantage. A clear language is the most cost-effective means to achieve this.
Read articleMarketing
B2B Leads from Expert Content: From Article to Appointment
Expert content builds trust before the first conversation takes place. The journey from text to a concrete enquiry is crucial.
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Digital Marketing
Local Visibility in Vienna: be found where customers are looking
For businesses with a physical location, local visibility determines calls and visits. The basics are quickly implemented and have a lasting effect.
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Search Intent, Not Keywords: Planning Content Based on User Needs
The same word can imply information, comparison, or purchase intent. Those who understand the intent win enquiries; those who only target the word gain ineffective visits.
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Digital Marketing
Landing Pages That Sell: Structure, Proof, and Frictionless Design
A landing page has one job. It should facilitate a decision. Anything that distracts from this lowers the conversion rate.
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Social Media Without Reach Panic: Fewer Channels, More Impact
Many companies operate five channels and fail to reach a relevant target audience on any of them. Concentration works better than omnipresence.
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Digital Marketing
A Newsletter That Gets Read: Structure, Benefit, and Rhythm
Email remains the channel with the highest control over reach. The crucial factor is that each issue delivers a clear, recognisable benefit.
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Marketing Automation Without Spam: Relevance Trumps Frequency
Automation amplifies what is already present. Good content fosters closeness; weak content leads to sensory overload.
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Artificial Intelligence
Keeping AI Costs Under Control: Budgeting Without Nasty Surprises
AI projects rarely fail due to the price of the technology. They become expensive through unclear usage, duplicate tools, and a lack of consumption control.
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Data Quality Before AI Projects: The Underestimated Preparatory Work
No model compensates for poor data. Those who organise the fundamentals first achieve better results with simple means than with expensive technology.
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AI in everyday editorial work: faster results without losing your voice
Language models excel at structure, variations, and translation. They are weak on stance, experience, and expert judgement. This is precisely where the division of labour lies.
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The Prompt Library: Shared Knowledge Instead of Private Tricks
In many companies, each person uses their own prompts. A shared library makes results comparable and saves time daily.
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AI Agents in Customer Service: Proving Value, Not Just Admiring Technology
A service assistant proves its worth by reliably answering recurring questions and, when in doubt, seamlessly handing over to human agents.
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Core Web Vitals and Revenue: why a second is worth money
Loading time is not a technical gimmick, but a revenue factor. Every additional second of waiting costs conversions, especially on mobile networks.
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Headless CMS or classic system: an honest decision-making guide
The choice of system determines maintenance effort, speed, and costs for the coming years. Therefore, it should be decided upon by the editorial team, not just by the technical department.
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