Paid search

Google Ads: budget where it produces enquiries

We build and manage campaigns optimised for enquiries and revenue, not clicks.

Free initial call

Reply within 24 hours · no obligation

We structure accounts around your services, separate brand and competitor searches, maintain negative keyword lists and write ads that match the landing page. Conversion tracking is set up GDPR-compliant so every euro can be linked to a result. After that we optimise weekly: search terms, bids, ads, landing pages.

Scope of services

What this service includes

  • Account structure and keyword research
  • Ad copy and extensions
  • Landing page alignment and optimisation
  • Conversion tracking and consent setup
  • Weekly optimisation and budget management
  • Transparent reporting with cost per enquiry

Expertise & perspective

What matters for your project.

Google Ads, or SEA, uses paid advertising to reach relevant demand. Zensations in Vienna connects keywords, ads and landing pages. Media spend and management are separate cost items; actual amounts depend on the project.

Structure the account around offers and intent

Campaigns should reflect distinct offerings and goals. Keywords are assessed for their fit with the service and decision context. Negative keywords can limit irrelevant queries. A clear structure supports evaluation by avoiding unrelated topics and audiences being mixed into one ad group without a coherent purpose.

Optimise ads and landing pages together

An ad makes a specific promise that its destination must fulfil. The offering, contact path and important details should be immediately understandable. High click volume is insufficient if the page creates inappropriate expectations. Ad and page changes are therefore assessed in relation to the actions the campaign actually aims to generate.

Control budget and measurement quality

Goals, budget boundaries and measurable actions are defined before launch. Tracking needs to function technically and respect consent requirements. Enquiry quality complements click and conversion counts. Results require context about timeframe and demand; paid ads guarantee neither commercial success nor improved organic Google rankings.

Useful for the initial conversation

  • Advertised services and target region
  • Landing pages and available account data
  • Budget boundaries and a relevant enquiry definition

Who it is for

A good fit if

  • Companies that need measurable enquiries quickly
  • Shops with a clear margin per product
  • Accounts burning budget without management

Frequently asked questions

Clarity before you start

What does management cost?
It depends on account size and budget. We quote a fixed monthly fee up front.
Do you take over existing accounts?
Yes, including an audit and a structural clean-up.
Do we own the account?
Always. We work inside your account and you keep full access.

Part of Marketing

Let’s make it happen

Let's talk about your project.

Whether it's a new website, AI in marketing, or a full relaunch, we listen and deliver a clear path forward.

  • Reply within 24 hours
  • Free and non-binding
  • A concrete proposal instead of a sales pitch