Employer brand

Employer branding: become visible to the right people

We turn your qualities as an employer into a message that triggers applications.

Free initial call

Reply within 24 hours · no obligation

Good people apply where they can see what awaits them. We develop your employer positioning together with your team, build the careers page, job ad templates and social content, and make sure the application process stays short and understandable. The result is less waste and more suitable applications.

Scope of services

What this service includes

  • Employee survey and positioning workshop
  • Employer value proposition and messaging
  • Careers page with a clear application path
  • Job advertisement templates
  • Content concept for LinkedIn and Instagram
  • Campaign support and evaluation

Expertise & perspective

What matters for your project.

Employer branding clarifies a company's positioning as an employer. Zensations in Vienna connects employer messaging, career pages and communication. Credible content must reflect actual working culture rather than interchangeable benefits.

Build an employer profile from real experience

Employee perspectives reveal what genuinely defines the working environment. These findings help articulate strengths and expectations without presenting an aspirational culture as reality. The employer profile should fit the organisation and explain meaningful differences. Early-career applicants and experienced specialists may need different information.

Connect the career page and application journey

A career page should explain responsibilities, working practices and the recruitment process. Specific details help more than generic statements about a great team. Applying needs to be understandable on small screens too. Forms should request only necessary information and explain what happens after submission.

Evaluate communication credibly

Campaigns and content should carry consistent employer messages. Reach alone reveals little about whether suitable people were reached. Feedback and application quality help assess topics and audience fit. Statements about benefits, locations or flexibility require confirmed company information and must not be borrowed from generic industry examples.

Useful for the initial conversation

  • Existing employer information and open roles
  • Team feedback
  • Actual recruitment process and confirmed benefits

Who it is for

A good fit if

  • Companies with open roles and little response
  • Businesses in sectors facing skills shortages
  • Organisations with a strong culture nobody can see

Frequently asked questions

Clarity before you start

Is a careers page enough?
It is the basis. Impact comes when ads, social media and the application process carry the same message.
Do you involve our employees?
Yes. Their voices are the most credible part of the employer brand.
Do you measure success?
Yes, through application numbers, application quality and reach.

Part of Marketing

Let’s make it happen

Let's talk about your project.

Whether it's a new website, AI in marketing, or a full relaunch, we listen and deliver a clear path forward.

  • Reply within 24 hours
  • Free and non-binding
  • A concrete proposal instead of a sales pitch