Insights · Ideas · Practice
Strategy, design and technology without the buzzword fog. Perspectives for digital work that moves organisations forward.
248 articles
Accessibility needs verifiable release criteria after every relevant update. Learn how to combine automated tests, manual user journeys, editorial checks and clear ownership into a practical maintenance programme, including issue prioritisation, vendor management and documented retesting.
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When is a website accessible? WCAG foundations, Austria’s BaFG, exemptions, contact forms and the path from audit to implementation.
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Plan an accessible WordPress website: navigation, block editor, forms, WooCommerce, PDFs and manual testing instead of plugin promises.
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From unnecessary required fields to missing confirmation: a practical audit for landing-page forms that make enquiries easier, not harder.
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A useful AI pilot starts with a specific process, testable outcomes and clear ownership – not with choosing the latest tool.
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A corporate website needs more than a new layout: plan a WordPress relaunch around clear content, stable URLs and integrations that serve real business needs.
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Good annual planning outlines three initiatives, not thirty. It specifies the goal, effort, and responsible person, and leaves room for the unforeseen.
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Accessible PDFs require a controlled editorial workflow: structured Word templates, reliable exports, manual checks and traceable versions. Learn how responsibilities, acceptance criteria and HTML alternatives work together, and what evidence supports a dependable publication decision.
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Several grant programmes are available for digitalisation projects. Following the correct sequence significantly increases your chances.
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Many budgets only cover implementation. Operations, further development, and content are missing and become a problem later.
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A well-run workshop replaces weeks of coordination. The prerequisites are the right people in the room and a clear agenda.
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Both models work, but not for every endeavour. The choice depends on how clearly the scope can be defined at the start.
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If important information gets lost, it's rarely the team's fault. It's due to too many channels without rules.
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In a crisis, the first hour determines the subsequent course of events. Those who are prepared gain time and credibility.
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When texts are produced faster everywhere, distinctiveness becomes a competitive advantage. A clear language is the most cost-effective means to achieve this.
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Expert content builds trust before the first conversation takes place. The journey from text to a concrete enquiry is crucial.
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For businesses with a physical location, local visibility determines calls and visits. The basics are quickly implemented and have a lasting effect.
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Dynamic interfaces need more than ARIA attributes. Learn how to implement and test status messages, tabs, loading states, SPA navigation and virtualized lists so users understand changes without losing focus or their place.
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The same word can imply information, comparison, or purchase intent. Those who understand the intent win enquiries; those who only target the word gain ineffective visits.
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A landing page has one job. It should facilitate a decision. Anything that distracts from this lowers the conversion rate.
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Many companies operate five channels and fail to reach a relevant target audience on any of them. Concentration works better than omnipresence.
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Email remains the channel with the highest control over reach. The crucial factor is that each issue delivers a clear, recognisable benefit.
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Automation amplifies what is already present. Good content fosters closeness; weak content leads to sensory overload.
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AI projects rarely fail due to the price of the technology. They become expensive through unclear usage, duplicate tools, and a lack of consumption control.
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No model compensates for poor data. Those who organise the fundamentals first achieve better results with simple means than with expensive technology.
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