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Personalized customer experiences – on the way to Customer 360°

Is this advertising following me? How do they know what I’m interested in? What led to astonished reactions and inner monologues a few years ago has now become standard practice.

Is social selling equally suitable for B2B and B2C?

In short: yes. Social selling can be used very well for sales in both the B2B and B2C sectors. Nevertheless, the two areas are usually structured differently because the respective