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Workshop: AI in marketing

Increasing marketing efficiency through Artificial Intelligence (AI) and Marketing Automation (MA) are THE key points of digital transformation in marketing. AI-powered marketing tools and, above all, marketing automation offer opportunities in the areas of lead generation and management, customer experience, SEO, content creation, and user experience.

In this workshop, you will gain an overview of the application areas of marketing automation and AI in marketing for your company through best practice examples. The workshop is aimed at sole proprietors and small and medium-sized enterprises (SMEs) who want to fully utilize their marketing and communication capabilities with efficient means

Workshop Contents: 

  • What does AI mean and where is it being used?
  • What are the application fields and how can I best use them for my company?
  • Trends and future of AI AI as a marketing tool Tools to simplify daily work: photo, video, text, email marketing & automation, website
  • Do’s and Dont’s
  • Checklist AI check for your own company


  • Specialists and executives in the fields of marketing, communication, PR/corporate communication, customer service, and product management

Online- or Offline-Seminar

  • If interested, please send us a message with your preferred date. The seminar lasts a total of 8 hours and can be conducted online or at your location.

Workshop Costs

990 one time / per person
  • On-site at the client's office - no travel required
  • Includes Snacks and drinks
  • Suitable for marketing and communications staff
  • For up to 8 persons per company