Is this advertising following me? How do they know what I’m interested in? What led to astonished reactions and inner monologues a few years ago has now become standard practice.

Artificial intelligence (AI) has provided great progress in many areas in recent years. The use of AI has also become standard in marketing. AI-powered tools enable companies to optimize their

For the majority of entrepreneurs and website owners, there is one big goal: maximum number of visitors every month. This wish is understandable, but not yet thought through to the

Anyone who moves in the digital world stumbles over the topic of “artificial intelligence” again and again. Currently hyped by ChatGPT and Composed AI. The topic itself is huge and

What does user experience (UX) have to do with marketing? Isn’t one somehow the opposite of the other? While marketing vies for the attention of users, UX aims to create