Introduction to the Concept In our increasingly complex world, the ability to communicate effectively is more crucial than ever. Whether in professional negotiations, personal exchanges, or global discourses, the way

Is this advertising following me? How do they know what I’m interested in? What led to astonished reactions and inner monologues a few years ago has now become standard practice.

Artificial intelligence (AI) has provided great progress in many areas in recent years. The use of AI has also become standard in marketing. AI-powered tools enable companies to optimize their

For the majority of entrepreneurs and website owners, there is one big goal: maximum number of visitors every month. This wish is understandable, but not yet thought through to the

Anyone who moves in the digital world stumbles over the topic of “artificial intelligence” again and again. Currently hyped by ChatGPT and Composed AI. The topic itself is huge and

What does user experience (UX) have to do with marketing? Isn’t one somehow the opposite of the other? While marketing vies for the attention of users, UX aims to create

Many of us are familiar with the term “golden record” in relation to the Voyager 1 and 2 space probes, the music industry, and IT, but what does the golden

In short: yes. Social selling can be used very well for sales in both the B2B and B2C sectors. Nevertheless, the two areas are usually structured differently because the respective

No matter which industry you find yourself in as a company, one thing is clear: the market is highly competitive and customers are rightly choosy. After all, the competing offer

The fear that others might experience something great and you’re not there – I’m sure everyone has had that feeling. In fact, it is a well-known phenomenon and has its