Is this advertising following me? How do they know what I’m interested in? What led to astonished reactions and inner monologues a few years ago has now become standard practice.

What does user experience (UX) have to do with marketing? Isn’t one somehow the opposite of the other? While marketing vies for the attention of users, UX aims to create

In short: yes. Social selling can be used very well for sales in both the B2B and B2C sectors. Nevertheless, the two areas are usually structured differently because the respective

The fear that others might experience something great and you’re not there – I’m sure everyone has had that feeling. In fact, it is a well-known phenomenon and has its

When you tell people about your New Year’s resolutions, they probably will support you, encourage you, motivate you – or at least, they will ignore you and see what happens.

From May 27th to 28th I attended the digital marketing conference DIGIMARCON West at the Loews Hotel in Santa Monica L.A. The post comes a little late but I won’t withhold my