What does user experience (UX) have to do with marketing? Isn’t one somehow the opposite of the other? While marketing vies for the attention of users, UX aims to create

Many of us are familiar with the term “golden record” in relation to the Voyager 1 and 2 space probes, the music industry, and IT, but what does the golden

In short: yes. Social selling can be used very well for sales in both the B2B and B2C sectors. Nevertheless, the two areas are usually structured differently because the respective

No matter which industry you find yourself in as a company, one thing is clear: the market is highly competitive and customers are rightly choosy. After all, the competing offer

The fear that others might experience something great and you’re not there – I’m sure everyone has had that feeling. In fact, it is a well-known phenomenon and has its