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The Golden Record in Marketing: Advantages, Challenges, Opportunities

Many of us are familiar with the term “golden record” in relation to the Voyager 1 and 2 space probes, the music industry, and IT, but what does the golden

Growth Marketing: The colorful playground for number-loving marketers

No matter which industry you find yourself in as a company, one thing is clear: the market is highly competitive and customers are rightly choosy. After all, the competing offer

We celebrate the Freebie Friday Revival

There are good ideas and great ideas. And some of them are that great, that they ought to be realized twice. The Freebie Friday is one of the latter and