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Personalized customer experiences – on the way to Customer 360°

Is this advertising following me? How do they know what I’m interested in? What led to astonished reactions and inner monologues a few years ago has now become standard practice.

AI in content marketing

Anyone who moves in the digital world stumbles over the topic of “artificial intelligence” again and again. Currently hyped by ChatGPT and Composed AI. The topic itself is huge and

FOMO marketing: why it works and how we do it right

The fear that others might experience something great and you’re not there – I’m sure everyone has had that feeling. In fact, it is a well-known phenomenon and has its