Finest rye malt whisky is distilled in Lower Austria’s Waldviertel since 1995. Since May 2018, Zensations takes care of the social media accounts of Austria’s first whisky distillery Whisky-Erlebniswelt, Destillerie Haider on Facebook and Instagram.
Thanks to the Haider family, the fascination of whisky becomes a special experience. Austria’s first whisky distillery stands for high quality standards and recognisable character of their fine spirits. For the liquors are for sale in an online shop, the brand’s online image and appearance are part of this character as well. This is where we come in with Facebook and Instagram.
The Whisky-Erlebniswelt, which turned out to be a magnet for whisky lovers, who want to discover the world of whisky by joining guided tours, gives interesting glances behind the scenes of the distillery. Instagram is the perfect platform for behind the scenes pictures, where photos of the distillery, the fire-water garden as well as pictures from various events and presentations are shared. On Facebook you find more background information concerning promotions, raffles and delicious recipes for whisky enthusiasts.
Increase in fans
Since Zensations took the lead for the social media accounts, fan growth increased both on Facebook (+14%) and Instagram (+42%). Almost the same amounts percentage like the liquors and whiskies. Even higher growth took place in monthly average reach (+212%), impressions (+186%) and engagement (+138%).
Well, then: Cheers!