{"id":3637,"date":"2019-08-08T21:25:24","date_gmt":"2019-08-08T20:25:24","guid":{"rendered":"https:\/\/www.zensations.at\/project\/our-fertile-imagination-flourishes\/"},"modified":"2025-10-02T04:41:34","modified_gmt":"2025-10-02T03:41:34","slug":"our-fertile-imagination-flourishes","status":"publish","type":"project","link":"https:\/\/www.zensations.at\/en\/project\/our-fertile-imagination-flourishes\/","title":{"rendered":"Our fertile imagination flourishes"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3637\" class=\"elementor elementor-3637 elementor-2139\" data-elementor-post-type=\"project\">\n\t\t\t\t\t\t<section data-dce-background-image-url=\"https:\/\/www.zensations.at\/wp-content\/uploads\/2023\/06\/Awardmaterial-GNO-02-2.jpg\" class=\"elementor-section elementor-top-section elementor-element elementor-element-75d877d elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"75d877d\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16698a5\" data-id=\"16698a5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fff8fb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fff8fb\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c65e94\" data-id=\"6c65e94\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e3cb0d6 elementor-widget elementor-widget-heading\" data-id=\"e3cb0d6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Die G\u00e4rten Nieder\u00f6sterreichs\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bf0940 elementor-widget elementor-widget-spacer\" data-id=\"8bf0940\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a303df9 elementor-widget elementor-widget-text-editor\" data-id=\"a303df9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You want to relax in a garden and enjoy nature? It\u2019s possible to do so even without having a green thumb. But even if you are a hobby gardener with a lot of talent, you are at the right address here. The \u201cG\u00e4rten Nieder\u00f6sterreichs\u201d have got the appropriate atmosphere for every gardenlover, hobby gardener or other interested enthusiasts in their 130 top destinations. In order to let you experience the different venues and events on social media, the subsection of Nieder\u00f6sterreich Werbung brought a team of experts with fertile imagination on board by engaging Zensations for support. The goal was to raise awareness for the different show gardens among locals and tourists alike, inform about upcoming events during the summer season and gain more visitors for the member companies of the \u201cG\u00e4rten Nieder\u00f6sterreichs\u201d.    <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4573d2d elementor-widget elementor-widget-image\" data-id=\"4573d2d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"673\" src=\"https:\/\/www.zensations.at\/wp-content\/uploads\/2023\/06\/Awardmaterial-GNO-01-2-1024x673.jpg\" class=\"attachment-large size-large wp-image-2144\" alt=\"\" srcset=\"https:\/\/www.zensations.at\/wp-content\/uploads\/2023\/06\/Awardmaterial-GNO-01-2-1024x673.jpg 1024w, https:\/\/www.zensations.at\/wp-content\/uploads\/2023\/06\/Awardmaterial-GNO-01-2-300x197.jpg 300w, https:\/\/www.zensations.at\/wp-content\/uploads\/2023\/06\/Awardmaterial-GNO-01-2-768x505.jpg 768w, https:\/\/www.zensations.at\/wp-content\/uploads\/2023\/06\/Awardmaterial-GNO-01-2-1536x1010.jpg 1536w, https:\/\/www.zensations.at\/wp-content\/uploads\/2023\/06\/Awardmaterial-GNO-01-2.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-917d62e elementor-widget elementor-widget-spacer\" data-id=\"917d62e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb80a25 elementor-widget elementor-widget-text-editor\" data-id=\"fb80a25\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Since 2013 Zensations has been a partner for support on Facebook and Twitter. In 2017 a new channel was established by opening an Instagram business account. It grants particularly vivid insights behind the garden doors and features a lot of smaller private show gardens, which want to present themselves as havens of peace instead of event locations. We take advantage of the full range of the different ad formats on Facebook and Instagram and concept and implement everything from common event post ads to Instagram story ads to canvas ads for various focus topics (e.g. moonlight events, culinary highlights, garden art etc). Animations and short videos brighten up the feed and make for more engagement among the garden fans. So we were able to increase the impressions in 2018 about 52% in relation to the year before and gain 15% more social media fans.    <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-dce-background-image-url=\"https:\/\/www.zensations.at\/wp-content\/uploads\/2023\/06\/bg4-1.svg\" class=\"elementor-section elementor-top-section elementor-element elementor-element-952a833 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"952a833\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5525146\" data-id=\"5525146\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-62f0074 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62f0074\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-ba2c511\" data-id=\"ba2c511\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b3e2c96 elementor-widget elementor-widget-image\" data-id=\"b3e2c96\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/www.zensations.at\/wp-content\/uploads\/2023\/06\/Milestones-svg-icon-eye.png\" class=\"attachment-full size-full wp-image-2115\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad48fdc elementor-widget elementor-widget-spacer\" data-id=\"ad48fdc\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15e85c9 elementor-widget elementor-widget-heading\" data-id=\"15e85c9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">&gt;1 Mio.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b176321 elementor-widget elementor-widget-spacer\" data-id=\"b176321\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c89dc5 elementor-widget elementor-widget-heading\" data-id=\"8c89dc5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Impressions (2018)\n\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-8bc3436\" data-id=\"8bc3436\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f3ce5e5 elementor-widget elementor-widget-image\" data-id=\"f3ce5e5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/www.zensations.at\/wp-content\/uploads\/2023\/06\/Milestones-svg-icon-community.png\" class=\"attachment-full size-full wp-image-2116\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81b9277 elementor-widget elementor-widget-spacer\" data-id=\"81b9277\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c5a729 elementor-widget elementor-widget-heading\" data-id=\"7c5a729\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">+15%\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-023b11f elementor-widget elementor-widget-spacer\" data-id=\"023b11f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80dad5f elementor-widget elementor-widget-heading\" data-id=\"80dad5f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Increase in fans\n\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-9a32f83\" data-id=\"9a32f83\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79cf6cc elementor-widget elementor-widget-image\" data-id=\"79cf6cc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/www.zensations.at\/wp-content\/uploads\/2023\/06\/Milestones-svg-icon-report.png\" class=\"attachment-full size-full wp-image-2142\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4c0fc6 elementor-widget elementor-widget-spacer\" data-id=\"d4c0fc6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aae0ca0 elementor-widget elementor-widget-heading\" data-id=\"aae0ca0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3,1%\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b995f3 elementor-widget elementor-widget-spacer\" data-id=\"7b995f3\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43271ad elementor-widget elementor-widget-heading\" data-id=\"43271ad\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">CTR<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-404577c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"404577c\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aa1e221\" data-id=\"aa1e221\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e516dbd elementor-shape-square e-grid-align-left elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"e516dbd\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-4eac6f4\" href=\"https:\/\/www.facebook.com\/diegaertenniederoesterreichs\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-facebook\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-twitter elementor-repeater-item-a5a962a\" href=\"https:\/\/twitter.com\/diegaertennoe\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Twitter<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-twitter\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-17b2ba7\" href=\"https:\/\/www.instagram.com\/diegaertennoe\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-instagram\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":3130,"template":"elementor_header_footer","projects-tag":[],"class_list":["post-3637","project","type-project","status-publish","has-post-thumbnail","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.zensations.at\/en\/wp-json\/wp\/v2\/project\/3637","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zensations.at\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.zensations.at\/en\/wp-json\/wp\/v2\/types\/project"}],"version-history":[{"count":3,"href":"https:\/\/www.zensations.at\/en\/wp-json\/wp\/v2\/project\/3637\/revisions"}],"predecessor-version":[{"id":7464,"href":"https:\/\/www.zensations.at\/en\/wp-json\/wp\/v2\/project\/3637\/revisions\/7464"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zensations.at\/en\/wp-json\/wp\/v2\/media\/3130"}],"wp:attachment":[{"href":"https:\/\/www.zensations.at\/en\/wp-json\/wp\/v2\/media?parent=3637"}],"wp:term":[{"taxonomy":"projects-tag","embeddable":true,"href":"https:\/\/www.zensations.at\/en\/wp-json\/wp\/v2\/projects-tag?post=3637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}