{"id":7417,"date":"2025-09-04T13:18:09","date_gmt":"2025-09-04T12:18:09","guid":{"rendered":"https:\/\/www.zensations.at\/blog\/why-wordpress-is-the-best-choice-for-companies\/"},"modified":"2025-09-04T14:57:19","modified_gmt":"2025-09-04T13:57:19","slug":"why-wordpress-is-the-best-choice-for-companies","status":"publish","type":"post","link":"https:\/\/www.zensations.at\/en\/blog\/why-wordpress-is-the-best-choice-for-companies\/","title":{"rendered":"Why WordPress is the best choice for companies"},"content":{"rendered":"<p data-start=\"712\" data-end=\"1023\">Whether you are a start-up, a medium-sized company or a corporation &#8211; the website is often the <strong data-start=\"785\" data-end=\"843\">first point of contact between a company and its customers.<\/strong> It is a shop window, business card, source of information and sales platform all in one. A good website determines trust, reach and ultimately sales.  <\/p>\n<p data-start=\"1025\" data-end=\"1273\">But which content management system (CMS) is the right basis for this? While expensive in-house developments or systems such as Typo3 were often used in the past, a clear favorite has emerged in recent years: <strong data-start=\"1257\" data-end=\"1270\">WordPress<\/strong>. <\/p>\n<p data-start=\"1275\" data-end=\"1489\">With a market share of around <strong data-start=\"1306\" data-end=\"1338\">43% of all websites worldwide<\/strong> (source: <a class=\"decorated-link cursor-pointer\" href=\"https:\/\/w3techs.com\/technologies\/details\/cm-wordpress\" target=\"_new\" rel=\"noopener\" data-start=\"1348\" data-end=\"1412\">W3Techs<\/a>), WordPress is not only the most popular CMS, but also the most flexible.<\/p>\n<h2 data-start=\"1496\" data-end=\"1535\"><\/h2>\n<h2 data-start=\"1496\" data-end=\"1535\">Why WordPress is so successful<\/h2>\n<p data-start=\"1537\" data-end=\"1679\">The triumph of WordPress is no coincidence. It is a platform that combines <strong data-start=\"1609\" data-end=\"1668\">flexibility, user-friendliness and scalability<\/strong>.1 One system for all needs  <\/p>\n<p data-start=\"1722\" data-end=\"1952\">WordPress started out as blog software, but has long since developed into an all-rounder. Today, it is used to run <strong data-start=\"1826\" data-end=\"1923\">company websites, online stores, membership portals, e-learning platforms, news sites<\/strong> and much more. <\/p>\n<h3 data-start=\"1954\" data-end=\"1981\"><\/h3>\n<h3 data-start=\"1954\" data-end=\"1981\">2. SEO friendliness<\/h3>\n<p data-start=\"1982\" data-end=\"2203\">Google loves WordPress. Plugins such as <strong data-start=\"2024\" data-end=\"2037\">Yoast SEO<\/strong> or <strong data-start=\"2043\" data-end=\"2055\">RankMath<\/strong> make it easy to optimize content for search engines. Companies that rely on organic visibility benefit enormously from this basis.  <\/p>\n<h3 data-start=\"2205\" data-end=\"2249\"><\/h3>\n<h3 data-start=\"2205\" data-end=\"2249\">3. huge community &amp; expandability<\/h3>\n<p data-start=\"2250\" data-end=\"2482\">With over <strong data-start=\"2259\" data-end=\"2277\">60,000 plugins<\/strong> and thousands of themes, WordPress is an ecosystem that offers almost endless possibilities. From appointment booking and CRM connections to store systems such as WooCommerce &#8211; everything can be integrated. <\/p>\n<h3 data-start=\"2484\" data-end=\"2511\">4. costs &amp; efficiency<\/h3>\n<p data-start=\"2512\" data-end=\"2695\">While proprietary systems often incur high license costs, WordPress is <strong data-start=\"2589\" data-end=\"2604\">open source<\/strong>. This not only saves money, but also allows more flexibility in development. <\/p>\n<h2 data-start=\"2702\" data-end=\"2749\"><\/h2>\n<h2 data-start=\"2702\" data-end=\"2749\">A relaunch in record time<\/h2>\n<p data-start=\"2751\" data-end=\"3028\">A medium-sized consulting firm in Vienna was faced with the challenge of implementing a complete website relaunch within just 6 weeks. Reasons: the old site was not mobile-optimized, loading times were miserable and SEO visibility was virtually non-existent. <\/p>\n<p data-start=\"3030\" data-end=\"3091\">They succeeded with a customized <strong data-start=\"3058\" data-end=\"3078\">WordPress solution<\/strong>:<\/p>\n<ul data-start=\"3092\" data-end=\"3330\">\n<li data-start=\"3092\" data-end=\"3174\">\n<p data-start=\"3094\" data-end=\"3174\"><strong data-start=\"3094\" data-end=\"3110\">Mobile first<\/strong> design that works perfectly on smartphones and tablets.<\/p>\n<\/li>\n<li data-start=\"3175\" data-end=\"3263\">\n<p data-start=\"3177\" data-end=\"3263\"><strong data-start=\"3177\" data-end=\"3196\">SEO optimization<\/strong> right from the start (clean URLs, meta data, structured content).<\/p>\n<\/li>\n<li data-start=\"3264\" data-end=\"3330\">\n<p data-start=\"3266\" data-end=\"3330\"><strong data-start=\"3266\" data-end=\"3293\">Integration of a blog<\/strong> to build thought leadership.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3332\" data-end=\"3343\">Result:<\/p>\n<ul data-start=\"3344\" data-end=\"3477\">\n<li data-start=\"3344\" data-end=\"3392\">\n<p data-start=\"3346\" data-end=\"3392\"><strong data-start=\"3346\" data-end=\"3375\">+60 % organic traffic<\/strong> after 3 months<\/p>\n<\/li>\n<li data-start=\"3393\" data-end=\"3442\">\n<p data-start=\"3395\" data-end=\"3442\"><strong data-start=\"3395\" data-end=\"3427\">+40 % higher conversion rate<\/strong> for inquiries<\/p>\n<\/li>\n<li data-start=\"3443\" data-end=\"3477\">\n<p data-start=\"3445\" data-end=\"3477\">Significantly lower bounce rate<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3479\" data-end=\"3603\">That shows: WordPress is not just a quick solution, but a <strong data-start=\"3549\" data-end=\"3576\">sustainable investment<\/strong> in the digital future.<\/p>\n<h2 data-start=\"3610\" data-end=\"3663\"><\/h2>\n<h2 data-start=\"3610\" data-end=\"3663\">Security &amp; performance: the biggest prejudices<\/h2>\n<p data-start=\"3665\" data-end=\"3768\">You often hear: &#8220;WordPress is insecure&#8221; or &#8220;WordPress is slow&#8221;.<br data-start=\"3733\" data-end=\"3736\">The reality is different:<\/p>\n<ul data-start=\"3770\" data-end=\"4138\">\n<li data-start=\"3770\" data-end=\"4016\">\n<p data-start=\"3772\" data-end=\"4016\"><strong data-start=\"3772\" data-end=\"3786\">Security<\/strong>: WordPress itself is secure. Problems almost always arise due to insecure plugins or missing updates. With a professional maintenance service (like the one we offer at Zensations), security gaps can be closed.  <\/p>\n<\/li>\n<li data-start=\"4017\" data-end=\"4138\">\n<p data-start=\"4019\" data-end=\"4138\"><strong data-start=\"4019\" data-end=\"4034\">Performance<\/strong>: With caching plugins, modern servers and clean code, WordPress achieves excellent loading times.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4140\" data-end=\"4339\">Example: According to <a class=\"decorated-link cursor-pointer\" target=\"_new\" rel=\"noopener\" data-start=\"4155\" data-end=\"4206\">Google Research<\/a>, 53% of users leave a website if it takes longer than 3 seconds to load. This is not a problem with optimized WordPress. <\/p>\n<h2 data-start=\"4346\" data-end=\"4370\"><\/h2>\n<h2 data-start=\"4346\" data-end=\"4370\">WordPress in numbers<\/h2>\n<ul data-start=\"4372\" data-end=\"4661\">\n<li data-start=\"4372\" data-end=\"4436\">\n<p data-start=\"4374\" data-end=\"4436\">43% of all websites worldwide run on WordPress (W3Techs).<\/p>\n<\/li>\n<li data-start=\"4437\" data-end=\"4495\">\n<p data-start=\"4439\" data-end=\"4495\">500+ new WordPress websites are launched every day.<\/p>\n<\/li>\n<li data-start=\"4496\" data-end=\"4562\">\n<p data-start=\"4498\" data-end=\"4562\">Over 60,000 plugins offer almost unlimited expandability.<\/p>\n<\/li>\n<li data-start=\"4563\" data-end=\"4661\">\n<p data-start=\"4565\" data-end=\"4661\">Major brands such as <strong data-start=\"4582\" data-end=\"4637\">BBC America, The Walt Disney Company and Sony Music<\/strong> rely on WordPress.<\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"4668\" data-end=\"4718\"><\/h2>\n<h2 data-start=\"4668\" data-end=\"4718\">WordPress &amp; SMEs: Why particularly interesting<\/h2>\n<p data-start=\"4720\" data-end=\"4803\">WordPress is ideal for <strong data-start=\"4731\" data-end=\"4780\">small and medium-sized enterprises (SMEs)<\/strong> in particular:<\/p>\n<ul data-start=\"4804\" data-end=\"5089\">\n<li data-start=\"4804\" data-end=\"4885\">\n<p data-start=\"4806\" data-end=\"4885\"><strong data-start=\"4806\" data-end=\"4825\">Cost savings<\/strong>: No license fees, transparent development costs.<\/p>\n<\/li>\n<li data-start=\"4886\" data-end=\"4987\">\n<p data-start=\"4888\" data-end=\"4987\"><strong data-start=\"4888\" data-end=\"4907\">Easy maintenance<\/strong>: content can be quickly adapted internally &#8211; without programming knowledge.<\/p>\n<\/li>\n<li data-start=\"4988\" data-end=\"5089\">\n<p data-start=\"4990\" data-end=\"5089\"><strong data-start=\"4990\" data-end=\"5008\">Scalability<\/strong>: Start as a small website, expansion to a store or portal possible at any time.<\/p>\n<\/li>\n<li data-start=\"4988\" data-end=\"5089\">\n<\/li>\n<\/ul>\n<p data-start=\"5122\" data-end=\"5429\">At <strong data-start=\"5126\" data-end=\"5140\">Zensations<\/strong>, we have developed our own WordPress packages: From <strong data-start=\"5195\" data-end=\"5214\">express websites<\/strong> for quick projects to <strong data-start=\"5245\" data-end=\"5280\">complex custom development<\/strong>.<br data-start=\"5281\" data-end=\"5284\">Read more: <a class=\"decorated-link cursor-pointer\" href=\"https:\/\/www.zensations.at\/wordpress-websites-in-wien-express-in-nur-2-wochen\/\" target=\"_new\" rel=\"noopener\" data-start=\"5298\" data-end=\"5427\">WordPress websites in Vienna &#8211; Express in just a few days<\/a><\/p>\n<h2 data-start=\"5436\" data-end=\"5497\"><\/h2>\n<h2 data-start=\"5436\" data-end=\"5497\">Conclusion: WordPress is the standard for modern web design<\/h2>\n<p data-start=\"5499\" data-end=\"5666\">WordPress is more than a CMS &#8211; it is a <strong data-start=\"5544\" data-end=\"5570\">digital infrastructure<\/strong> that enables companies of all sizes to present themselves professionally, visibly and scalably.<\/p>\n<p data-start=\"5668\" data-end=\"5891\">Anyone planning a new website today can hardly avoid WordPress.<br data-start=\"5734\" data-end=\"5737\">And if you rely on an experienced agency, you not only get a beautiful website, but also a <strong data-start=\"5835\" data-end=\"5888\">digital foundation for growth and visibility<\/strong>.<\/p>\n<p data-start=\"5893\" data-end=\"6072\"><strong data-start=\"5904\" data-end=\"5918\">Zensations<\/strong> is your WordPress agency in Vienna and we support companies from conception to implementation. We make sure that WordPress websites are not only pretty, but also successful. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether you are a start-up, a medium-sized company or a corporation &#8211; the website is often the first point of contact between a company and its customers. It is a shop window, business card, source of information and sales platform all in one. A good website determines trust, reach and ultimately sales. But which content [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7414,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[293],"tags":[325,324,323],"class_list":["post-7417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-en","tag-web-development-en","tag-website-en","tag-wordpress-en"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.zensations.at\/en\/wp-json\/wp\/v2\/posts\/7417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zensations.at\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zensations.at\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zensations.at\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zensations.at\/en\/wp-json\/wp\/v2\/comments?post=7417"}],"version-history":[{"count":1,"href":"https:\/\/www.zensations.at\/en\/wp-json\/wp\/v2\/posts\/7417\/revisions"}],"predecessor-version":[{"id":7421,"href":"https:\/\/www.zensations.at\/en\/wp-json\/wp\/v2\/posts\/7417\/revisions\/7421"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zensations.at\/en\/wp-json\/wp\/v2\/media\/7414"}],"wp:attachment":[{"href":"https:\/\/www.zensations.at\/en\/wp-json\/wp\/v2\/media?parent=7417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zensations.at\/en\/wp-json\/wp\/v2\/categories?post=7417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zensations.at\/en\/wp-json\/wp\/v2\/tags?post=7417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}