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Increasing marketing efficiency through artificial intelligence (AI) and marketing automation (MA) are THE main points of digital transformation in marketing. AI-powered marketing tools and especially marketing automation offer opportunities in lead generation and management, customer experience, SEO, content creation, and user experience.<\/p>\n<\/div>\n<\/div>\n
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In this workshop, you will get an overview of the application areas of marketing automation and AI in marketing for your company through best practice examples. The Worshop is aimed at EPUs and SMEs who want to fully exploit their marketing and communication opportunities with efficient means.<\/p>\n
Workshop Content:<\/p>\n
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- What does AI mean and where are we in the field?<\/li>\n
- What fields of application are there and how do I use them best for my company?<\/li>\n
- Trends and future of AI<\/li>\n
- KI als Marketing-Tool<\/li>\n
- Tools, um die t\u00e4gliche Arbeit zu erleichtern: Foto, Video, Text, E-Mail Marketing & Automatisierung, Website<\/li>\n
- Do’s und Dont’s<\/li>\n
- Checklist<\/li>\n
- KI-Check f\u00fcr das eigene Unternehmen<\/li>\n<\/ul>\n<\/div>\n<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t