STRATEGIC COMMUNICATION MANAGEMENT

    We develop effective communication strategies that help to clearly communicate and disseminate the goals and messages of your company or organization.

    STRATEGIC CONSULTING

    This strategy is often closely linked to the company’s general business objectives. As part of strategic communication management, we offer consulting services to develop or improve your company’s communication strategy. This strategy is often closely linked to the company’s general business objectives. We support you in identifying who your customers are and developing core messages for the respective, appropriate communication channels.

    DEVELOPMENT OF COMMUNICATION PLANS

    Strategic consulting is followed by the development of concrete communication plans. These usually include detailed action plans for various communication channels, such as social media, press relations, internal communication, and more. In this step, Zensations also develops measures for controlling and monitoring communication activities.

    CONTENT DEVELOPMENT AND MANAGEMENT

    An important service in strategic communication management is the creation and management of content. This can include the creation of press releases, blog posts, social media posts, newsletter content, and more. Zensations ensures that the content is always aligned with the defined target groups and established core messages.

    EVALUATION AND OPTIMIZATION

    Finally, strategic communication management also includes the continuous review and adjustment of communication strategy and measures. The agency conducts regular evaluations to measure the success of communication and take improvement measures if necessary. This ensures long-term and effective communication that responds to the changing needs of the company and its target groups.

    WORKSHOPS AND TRAININGS

    Another central service in the area of strategic communication management is workshops and training. These serve to strengthen internal knowledge and competencies regarding communication strategy and practices. Zensations designs tailored workshops that are aligned with the specific needs and goals of your company. These workshops can cover a variety of topics, such as the use of social media, effective press relations, or the development of content strategies.
    In doing so, they strengthen the company’s internal capacity for effective and strategic communication.